Due to the restrictions being brought out by the Corona virus disease, it has become important for businesses to move from the front store type of business to the online system. Starting an online store makes it easier for your customers to interact with your products. You as a business will also have a chance to know what your customers want without them visiting your store. In this post i will try to factor out how you can get your business online and start selling.
1. Have a well thought out plan .
Having an idea of what you want to do is another thing, by the way you most probably have already been in the business. In order to expand your territory into online business by starting an online store, you need a well thought-out plan. In planning you consider things like your target market, your payment methods and your shipping system.Follow these steps in you planning.
a. Niche It Down – Who is your Ideal Customer?
Before diving into the nuts and bolts, you need to precisely identify who your ideal customer is. Ask yourself this crucial question: who is the person that is actually going to buy from you? The clearer the picture you can get in your head of a representative target customer, the better everything else will flow – including product selection, marketing, and branding.
Try to really get inside the head of your ideal prospect. What are their main problems and desires? What kind of personality do they have? Are they frugal, or do they spend big? Your answers to these questions will inform many of the other strategic decisions you make later on.
b. What’s Your USP?
Once you know precisely who you’re selling to, you need to identify your Unique Selling Proposition. This is what makes you different from the competition, but it’s also what makes you better. Why should people choose to buy from you instead of other stores selling similar items?
Think in terms of value for the customer. A nice store design is not a USP, whereas superior customer service, custom product designs or being an authority in your industry could be.
2. Crafting a name for your online store.
When starting an online store, just like physical stores require a name, an online store needs one also. In choosing the name it is important to connect it with your physical store. This helps your existing customers to easily identify the online store. This name will become your website address. However not all names can be good for your online store. You need to have a short snappy name. Having a short, snappy name is great for several reasons: It’s memorable, easy to pronounce, and effortlessly fits in the header of your online store’s homepage.
Finding one can be challenging, though. Brands are launched every day, and names that are appealing to you will undoubtedly appeal to someone else, too. Fortunately, it’s a big world and there’s plenty of room for creative, compelling brand names.
Here are a few strategies you can try to get your gears turning:
- Try different combinations of short words. Two short words that rhyme or that are alliterative (e.g. “Snack Shack”) can be more memorable.
- Make up a word or tweak an existing one. Tech brands like Google, eBay and Skype have instantly recognizable names, even though they aren’t real words.
- Use a word with personal meaning. It might be a nickname you have for your significant other, your pet’s name, or even your own name. Using a personal name makes your store easier to identify with on a personal level—though note that stores built on personal brands can be more difficult to sell.
3. Choose a hosting provider.
Starting an online store is just like starting a physical store. You need to build and keep it. This is where web hosting comes into play.”Great hosting boils down to the 3 S’s: speed, support and security,” said Adam Berry, digital director at Wingard Creative. Nasdaq’s Simon Ball, head of digital media services at Nasdaq Corporate Solutions, said scalability is also critical. “You need the ability to rapidly scale your website as your target audience grows and the resiliency to handle sudden bursts of high traffic,” said Ball.
Thus, you have to make sure that the hosting provider has SSL certificates in their plans. This is like the security team that you hire to protect your store. In this sence SSL certificates protect you and your customers from being attacked Edutechweb is one such hosting provider that can offer solid security as part of its hosting plans.
Hosting services are available in a wide range of prices ranging from a few dollars a month to thousands of dollars. If you’re a small business getting started, you can probably do quite well with a our cloud or managed service ranging from ZWL$150 to ZWL$550 per month
4. Find a web designer for your site.
There’s a lot of truth in the saying that “first impressions always count”. In fact, you have seven seconds to make a good impression before your visitors make up their mind about what they think about your brand.
Websites are a very visual platform for your business to portray itself, which is why it’s so important to have a website design that represents the values of your brand. We’ll help to make that first impression within the first seven seconds a good one through analysis, design, implementation, and deployment.